China limits foreign films shown domestically in China to only 20 American films per year. America understands its industry and market have peaked and are in decline. The U.S. is looking to China’s rampant growth and fast developing markets to increase their own profits. Americans have recently been lobbying through American Vice President, Joe Biden, to increase that figure and allow more international content films to be shown in China. China responded by causing the balance of quota regarding all blockbuster American films to be distributed simultaneously in the month of August 2012. This is the last thing the Americans wanted as all the films compete against one another, distribution and ticket gross decline, and profits decrease.
The message that, "China will not be controlled" was sent to Hollywood. Knowing how to operate within China’s framework is a key strength for Superior Venture Corp.’s new film operations company, Ilustrato Pictures Ltd.
Through its subsidiary, Ilustrato Pictures, Superior Venture Corp. is developing a truly international motion picture studio designed to be part of the next generation of world cinema by playing a vital role in China.
Management believes that it can rapidly advance its partnerships with major Chinese studios to create a world-class motion picture studio with direct integration into the Chinese box office system.
Superior Venture Corp.
Suite 220 - 2 Old Brompton Road, S. Kensington,
London, SW7 3DQ United Kingdom
Tel: +44 (0) 207 543 7720
Fax: +44 (0) 207 581 4445