Overview

China limits foreign films shown domestically in China to only 20 American films per year. America understands its industry and market have peaked and are in decline. The U.S. is looking to China’s rampant growth and fast developing markets to increase their own profits. Americans have recently been lobbying through American Vice President, Joe Biden, to increase that figure and allow more international content films to be shown in China. China responded by causing the balance of quota regarding all blockbuster American films to be distributed simultaneously in the month of August 2012. This is the last thing the Americans wanted as all the films compete against one another, distribution and ticket gross decline, and profits decrease.

The message that, "China will not be controlled" was sent to Hollywood. Knowing how to operate within China’s framework is a key strength for Superior Venture Corp.’s new film operations company, Ilustrato Pictures Ltd.