The principals of Ilustrato Pictures Limited have been frequenting China and for most of the past decade. In that process, they have created relationships with the Chinese industry, the Chinese government, and the Communist party.
All the current parties have explored various options over the years, but the Chinese have been preoccupied with creating physical infrastructure (studios and television facilities) for their domestic market. As their market has opened, they have watched their dominance dwindle in the face of foreign films.
Ilustrato has pointed out that they need to create their own writers and direction working in a more western modern style, if they want to retain their market. This process is so new to the Chinese market that the Chinese do not have the priority or funding available for development of foreign services. That is changing however.
Recently the Chinese movie production companies and their principals have responded by asking if Ilustrato would help them, by developing scripts and production values such as directing and effects. Chinese movie production companies are now ready to commit production financing to projects with North American based writers if the company can help finance the development costs.
Ilustrato Pictures has developed key strategic alliances in the Chinese movie industry. Ilustrato Pictures Limited was central to this year’s Beijing Film Festival and the movie signing ceremony at this event was a festival key attraction.
The company believes that the inability of the Chinese to generate proper script development due to lack of experience gives it a unique opportunity. Just as Vancouver has become the third largest production centre in North America (after New York and Los Angeles) by servicing American blockbusters, Ilustrato could become part of the next generation of world cinema by playing a vital role in China. By financing and controlling script development in China, the company looks to create a very profitable revenue stream that will result in excellent shareholder value.
Chinese domestic movie distribution is more lucrative than in the US for movie productions. The theatrical gross box office returns from 33% to 38% to the film owners in China as opposed to an 18% to 25% average return to film owners in the United States.
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